Location list

- Bridlington
- House

History Of Music Videos

1894 - Edward B.Marks and Joe Stern hired George Thomas an Electrition to put together a set of images to artists songs, to help promote them. This became known as the illustrated song.

1926 - The arrival of talkies saw the development of many short musical films. Vitaphone shorts (Warner bros. production) featured many bands, vocalists and dancers. Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball".


Musicals where also contributors to the contemporary music video such as 'Gentlemen Prefer Blondes', 'West Side Story' and 'Summer Holiday' as this allowed artists to sell the music and influence the future generation such as West Side Story dance fights do in MJ's 'Thriller' and 'Diamonds Are A Girls Bestfriend' on Madonna's 'Material Girl'. 
The Late 1950's saw the development of the Scopatine. A visual Jukebox in france which allowed French artists to produce short films to be viewed alongside there songs. 

1961 - Canadian show Singalong Jubilee, began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-synching, then edited the audio and video together.




1964 - Beatles 'A Hard Days Night' directed by Richard Lester was seen as a Mock Documentary with videos accompanying hit songs.
                                            

                                         
1965 - The Beatles start making promotional clips for songs as seen in the clip below 

1966 - 1968 Saw The Monkees create a hit US Series following the same modal of performing songs. And Can be seen below the Pilot Episode

1966 - Also saw one of the first Music Videos as we know it by Bob Dylan "Subterranean home sick blues" filmed by D.A. Pennebaker; saw Dylan shuffling cards in a city back alley.

1970's - Top Of The Pop begins 

1972-73 Bowie creates promotional clips for "Jean Genie" and other from "Hunky Dory"

1975 - Queen Creates Bohemian Rhapsody one of the videos to be edited on made on Video Tape 

                                        

1981 - US launched MTV airing "Video Killed The Radio star" 

                                      

1983 - Michael Jackson's 14 minute long "Thriller" was aired on MTV, an iconic moment for African American artist who rarely saw there music played. 

            

1983 Onwards - Music videos have continued to become more and more popular; expanding across TV channels and the internet such as Youtube. 

Music videos (Mainly pop) have gone from the artists performing dance routines and singing,  fully clothed, as seen in Billie Piper's "Because We Want Too" - an example of Sven Carlsson's theory. To females dressed in barely anything which shows example of Laura Mulvey's theory of "The Male Gaze" where females can be viewed as objects as seen in "Pour It Up" - Rihanna. 

 

             

Song Choice and artist (style)

The song I have chosen is Mean - P!NK from her fifth studio album "Funhouse"

I chose this because the song inspired with me ideas for my music video and it did not have an official music video already created so there was not the fear of plagiarizing an original copy.

P!nk's music falls under the genre of pop and pop rock which is a mainstream genre in the music industry and has a huge market in music videos. She is known for being the artist who changed the scope of pop music and breaking the boundaries in the industry. Her music videos are always "out of the box" (as seen below) which gives me inspiration to the push boundaries with mine however on a low budget.

Try is a performance based music video where P!NK performs a contemporary dance alongside broadway dancer Colt Prattes. The video is effective because it shows the passion and hardship within a relationship through the use of performance which reflects Sven Carlsson's theory(1999).

P!NK is not afraid to laugh at society and to highlight problems within our generation which can be seen through the music video of "Stupid Girls" which highlights the obsession of "Being Skinny" and having "The look" however Pink is controversial by laughing at "Fake" people and making out it's not all that it is. The music video is effective because P!NK is an influential artist and therefore young females will listen to her and realise being "Popular" and a "Celebrity " is not all that it's looked up to be. The video uses Tessa Perkins theory of Stereotype which can be seen through the 'Paris Hilton' type characters. 

Summer Work

The Summer work was to do a 30 second story board of a music video of you chosen genre and analysis the cinematography/mise-en-scene/sound/editing to learn conventions.

Katy Perry - Part Of Me 

Prologues are not unconventional to Pop music videos and can also be seen in , Pink's "Trouble", Beyonce's  "If I Were A Boy" and Taylor Swift's "White Horse", it helps to set the story and forward the narrative. It also engages the fewer. 

P!nk's prologue for "Trouble" is quite basic, with long, mid and close up shot's. It basically set's the scene through the use of Mise-en-scene and action/reaction from the people within the shots however there is no speech.

Beyonce's - If I Were Boy, is also a pretty simplicity prologue, by just using lone words, which you could infer as describing relationships; "Honesty", "Commitment" etc. 

Taylor Swifts - "White Horse" Has speech constantly running through it, during instrumentals. However the prologue is used to the set the scene then the rest of the music video is a flash back to how Swift got to the situation. The same clip is then repeated at the end, however it gives the audience the answer which Swift gives to her ex. 

A2 Brief Specification

The Brief I have chosen is to create a promotion package for the release of an album which will include:

- A Music Promo Video
- A Poster
- A Cover for its release as part of a digipak (CD/DVD Package)

A2 introduction task - final product

Mise - En - Scene