Monday, 18 November 2013

Audience Research Results


I created this work using Smartdraw, a software which I downloaded. it was easy to navigate however I thought it wasn't that modern and got bored of using it easily. 

However my results show that 95% of the people who took my poll are female which suggests Females are possibly more active viewers than Males and will relate more to the denotation and look into the connotations of a media text as they're possibly more active thinkers. 

Piktochart was also another infographic site I came across, it was quite fun to use and had lots of graphics, however it was limitied to what I could use as a free user. 

The Piktochart shows the result of the most popular favourite genre which is IndieRock with Pop ranking in 2nd place at 24% this could be due to the generation in which voted with the majority being between the ages of 16-18 as an older generation may be more interesting in classical and a younger generation such as early teens may have seen a rise in the popularity of Pop. 


What these results show is that Viewers are more likely to buy a song if it has a music video as it puts visuals to the audio. A Narrative based video is also most popular this could be because it's more verisimilitude than what an abstract or performance based music video is and therefore the viewer can relate. This also relates back to the age range who have voted with the majority as teenagers as teens tend to look towards lyrics and other media texts for meaning in which they can relate too or fantasize about. Moreover most of the voters listen to music everyday therefore they probably listen to a range of genres and artists. 

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